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Bar Louie

Bar Louie

Graphic Design | Social Media

Bar Louie is a neighborhood bar and eatery with more than 130 locations across the country. Taking the bar experience to new heights, Bar Louie has attracted an affluent 25-44 year-old crowd that enjoys premium cocktails, local brews, and great food.

While working at Splash Media I and a small team created and implemented a social media strategy for Bar Louie. We also designed social media posts for different platforms using photography shot in store and posts designed for specific platforms.

Tools Used:
Photoshop
Illustrator
Lightroom

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Bar Louie decided to capitalize on the Pokémon GO mobile explosion. The objective
was simple: leverage Pokémon GO’s popularity to drive store traffic and increase sales.

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We set up Poké stops outside popular Bar Louie’s to draw the crowds in.
Weekend Poké Brawls were started at those same locales; the winning team was treated to special priced drinks and entrees–plus bragging rights for a week until the next Poké Brawl.

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